Branding

Posted on February 5, 2012. Filed under: New Terms | Tags: , , , , , , , , |

Hey, Here I am motivating my self again and remembering terms. So let’s jump right in to the subject.
So what is Branding? Well in a way I am doing that now with this blog. The American Marketing Association states that Branding is a name, term, design, symbol or any other feature or thing that identifies something to one person or company or service that is distinctly different one from another person,product, service. Wow a mouth full! but I am going to go with that definition.

Get it?

So my blog’s name is ConversCity. I am talking about things I could have named it TalkAbout, which would imply that this blog is about talking about something. Who knows maybe I will change the name. But I think I will wear ConversCity for a while to see how it goes with that name branding. But it still tells the viewer I am going to have or would like to have conversations about stuff.

Right now it is about self-employment online, next year it could be Franchising or later on this year it could be about writing articles for pay.  It also says that I am not showing you how to be a dog walker or I am a bottle of coke,or can of Pepsi.(these are brands, good ones at best)
Now why is branding important to you. when in business you must have a way that people can know who you are and what you do or what kind of service you bring to the table.  What you stand for and what you do. Once they get use to you and know you, it can build trust, and understanding and knowledge. These are all the things you will need to do business in the world online and off-line.  Other examples of good branding. Avon, Coca Cola,the cancer campaign with its pink everything. With symbols it is the visual aid that identifies who you are and what you stand for, and what you sell  what you are about. WordPress has its W. So think about finding and using a brand. It will lead people to you. and that if you are trusted is a good thing. It helps with advertising without you saying a word once you are known. Smile let’s see if I was shorter in my writing this time. peace.

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